Proraso | Italian Wet Shaving Since 1948

Proraso

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Proraso

Proraso Shaving Soap Bowl

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Proraso

Barber Green Atomiser for Proraso or Floid 400ml Aftershave Bottles

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Proraso

Proraso Aftershave Barber Size 400ml Bottle

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Proraso

Proraso Beard Balm Azur Lime

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Proraso

Proraso Beard Comb & Brush Set

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Proraso

Proraso Beard Oil Azur Lime

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Proraso

Proraso Beard Oil Cypress & Vetyver

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Proraso

Proraso Professional Shaving Brush

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Proraso

Proraso Sandalwood After Shave Lotion Splash

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Proraso

Proraso Sandalwood Aftershave Barber Size 400ml Bottle

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Proraso

Proraso Shave Cut Healing Gel

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Proraso

Proraso Shaving Cream XL Barber Size

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Proraso: A Florentine Shaving Tradition Since 1948

Proraso has been made in Florence for the best part of eighty years, and the range now stretches well beyond the original shaving cream into pre-shave products, aftershave balms and lotions, and beard care. It's organised into a series of colour-coded lines, each built around its own scent and suited to a different skin type, so shavers can pick a version that fits them rather than a one-size-fits-all formula. The green line remains the one most wet shavers associate with the brand, built around the sharp eucalyptus and menthol scent that's barely changed since it was introduced.

The business goes back further than the Proraso name itself. Ludovico Martelli started a small perfumery business in Florence in 1908, and it was his son Piero who developed the pre and post shave cream in 1948 that would go on to become Proraso. Barbers were the first to use it, and it wasn't long before Italian households were buying it too. The Martelli family still owns and runs the company today, now in its fourth generation.

The formulas are still made using traditional methods rather than shortcuts. The shaving soaps, for instance, go through the old hot-process method and are aged for around ten to fifteen days before they're ready, a step a lot of mass-produced soaps skip entirely. It's this kind of attention that's kept Proraso popular with barbers as well as home shavers, even as the range has grown to include beard oils, washes and newer scents over the years.

That consistency is really the appeal of Proraso for anyone building a wet shaving routine. You know the pre-shave, cream and aftershave in a set will work together as intended, without needing to try half a dozen products to find one that gets it right.