Proraso shaving products are made in Florence Italy using age old formulations and remain as the worlds most loved wet shaving products. The Proraso range offers a complete shaving solution from Pre shave creams, shave creams and aftershave lotions and balms. The classic eucalyptus scent of the green line is invigorating an sublimely refreshing. The recently introduced Proraso blue and red range offer the same excellent performance with a new choice of scent.
Proraso, the epitome of the Italian essence, has triumphed on a global scale for an impressive seven decades. Far beyond a mere corporate entity, the Proraso brand has steadfastly evolved in harmony with the Italian people since its inception in 1948, revolutionising the act of shaving and attaining an unparalleled level of excellence.
In the company founded in 1908 by his father Ludovico, Piero Martelli invents the Pre Shave Cream: efficient and modern, it is first adopted by barbers, who immediately appreciate its professionalism, then by an ever-increasing number of Italians. He becomes an icon, witness to the inspiring principle of the company and its mission: the choice to offer professional quality products for a pleasant and flawless shave, at the barber's as at home.
Now, standing strong in its fourth generation of entrepreneurship, the Proraso brand continues to embrace an unwavering mission: crafting extraordinary, exceptionally specialised products for shaving and beard maintenance. It exemplifies a harmonious fusion of tradition and progress, seamlessly blending classicism with innovation, while simultaneously championing communication, safeguarding the cherished artistry, techniques, and the dedicated individuals who master them. This perfect synergy captures the essence of the company's enduring commitment to excellence.